The Right Communications Strategy Can Mean Big Business for Small Businesses


At BTS, we know how daunting it can be for a small business when it comes time to invest in a new communications strategy. However, when it gets to a point where the current office technology is impeding the ability to do business, the only option is to fall behind and hope for the best or do what needs to be done before it’s too late. Granted, most small businesses don’t need to jump into the arena of ultra-high tech systems, investing in quality equipment and networking is what will make the return worth the investment.

Here’s what implementing a communications strategy can do for your small business:

Lower operating costs. Did you know a small business can cut costs just by changing its phone system? Rather than adding more lines and services, small businesses can opt for a phone system with multiple extensions that integrates applications such as fax/voice to email, auto attendant, music on hold and much more from a single connection.

For some businesses, a communications strategy that centralizes communication altogether can create the option for employees to work from home a few days per week. This can mean reducing the cost of renting office space by going with something smaller and more efficient– which in turn leads to lower monthly utilities not to mention spending less on office supplies!

Increase productivity and worker satisfaction. Not only do employees work better when they have the right tools, staff efficiency can increase significantly with the use of real-time communication via email, chat, instant messaging and audio/video conferencing.

Create a wider customer base. For many small businesses these days, a communications strategy that helps them reach customers beyond their immediate borders is becoming imperative for survival.

Attract and generate happier customers. Who do you think your customers will prefer? The guy they have to call (and hope the line isn’t busy), leave a message for and then wait for a callback; or the guy who offers prompt customer service with chat or instant message?

When you’re ready, BTS is ready. We’ll help you identify and implement the right communications strategy that will not only improve how your small business operates, but give it that big business feel.

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